The essentials of marketing are provided in this module, together with the special challenges and opportunities experienced by startup companies. Modern, online marketing techniques are discussed as well as more traditional methods.
Free Course Sections
Below you have free access to some of the learning materials in each section of this course. These are provided for you to educate yourself on the course content. If you want to gain a good understanding, we recommend you watch each video and read all the materials in each section before moving along to the next section.
Marketing: The Marketing Function
Marketing: Creating & Presenting the Marketing Message
Marketing: The Company Website
Marketing: Market Research
Marketing: Public Relations
Marketing: Tradeshows & Events
Marketing: Email Marketing
Marketing: Search Engine Marketing
Marketing: Online Video Marketing
Marketing: Marketing Analytics
Marketing: CRM ~ Customer Relationship Management Systems for use in Marketing
Marketing: Distribution Channels
Marketing: Social Media Marketing
Marketing: Marketing for Startup Ventures
Marketing: International Marketing
The Certificate Course covers the same material, but tracks your progress and tests you in each section. Once you have passed all the quizzes in the Certificate Course, you will be awarded a certificate of completion.
See Certificate Course