Silicon Valley Business School

Marketing: The Marketing Function
Free Extracts from the Marketing Course
Below you are free to explore extracts of the learning materials included in this course. If you're interested in educating yourself on these topics, we recommend that you review all these materials. If you're looking for a credential, please take a look at the certificate version of this course which will test your understanding of the materials and track your progress through the course until you have completed it and earned your certificate.

This article provides an introduction to Marketing, as well as the four Ps of Marketing.

The 4 Ps of Marketing can help you to effectively position your market offering. In this article, you will learn about the 4Ps of Marketing.

  • Video ~ Fundamentals of Marketing: Part 1, The Marketing Mix

  • Video ~ Fundamentals of Marketing: Part 2, Branding
What is a brand? How do you measure brand value? In this video, you will get acquainted with the concept of branding.

  • Video ~ Q&A with Philip Kottler

  • Video ~ Philip Kotler & Marketing Strategy

  • Video ~ New Rules of Marketing in the Internet Age

Lorraine Twohill, Google's senior vice president of global marketing, describes what has and hasn't changed for marketers trying to connect with customers.



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