Silicon Valley Business School

Marketing: Creating & Presenting the Marketing Message
Free Extracts from the Marketing Course
Below you are free to explore extracts of the learning materials included in this course. If you're interested in educating yourself on these topics, we recommend that you review all these materials. If you're looking for a credential, please take a look at the certificate version of this course which will test your understanding of the materials and track your progress through the course until you have completed it and earned your certificate.

  • Video ~ The 15 Second Pitch
Video explains how to pitch anything in 15 seconds using a "Message Map".

  • Video ~ How To Create a Unique Value Proposition
Why should a buyer/potential customer choose you over another brand? What makes you different? In this video, you will learn how to Create a Unique Value Proposition (UVP) for your business.

  • Video ~ How to Create an Elevator Pitch
How do you get your ideas across succinctly? In this video, you will learn tips that will enable you to come up with an "Elevator Pitch.

  • Video ~ Presenting Your Message
How do you sell your ideas? Steve Jobs was a co-founder of Apple. In this video, you will get acquainted with how Steve Jobs communicated the vision and value behind Appleā€™s products.

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