Silicon Valley Business School

Marketing: Market Research
Free Extracts from the Marketing Course
Below you are free to explore extracts of the learning materials included in this course. If you're interested in educating yourself on these topics, we recommend that you review all these materials. If you're looking for a credential, please take a look at the certificate version of this course which will test your understanding of the materials and track your progress through the course until you have completed it and earned your certificate.

The importance of identifying and analyzing the market need, market size and competition, as part of your marketing efforts cannot be overemphasized. This article provides an introduction to "Market Research". Terms like “Market Segmentation” and, “Market Trends” are also explained.

  • Video ~ The Technique of Market Research
Have you ever wondered about the origins of various market research techniques? In this video, you will get acquainted with the history of market research techniques.

  • Video ~ What is Market Research?
How well do you know your target audience? In this video, you will understand what “Market Research” is.

Buyer personas will help you to understand your customers as well as your prospective customers better. In this article, you will learn how to create detailed Buyer Personas.

  • Video ~ What is a Buyer Persona?
Developing a Buyer Persona is a useful step in planning your marketing efforts. In this video, you will learn how to develop a Buyer Persona.

  • Video ~ How To Create a Customer Persona
Do you know what content (e.g. on your website, in your marketing-related materials, etc.) will resonate with your target customers? Do you know what your customers really need? In this video, you will learn how to create a Customer Persona.

  • Video ~ Segmentation & Personas

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