Silicon Valley Business School

Marketing: Advertising
Free Extracts from the Marketing Course
Below you are free to explore extracts of the learning materials included in this course. If you're interested in educating yourself on these topics, we recommend that you review all these materials. If you're looking for a credential, please take a look at the certificate version of this course which will test your understanding of the materials and track your progress through the course until you have completed it and earned your certificate.

This article provides an introduction to “Advertising” and outlines how "Advertising" has evolved.

  • Video ~ History of Advertising ~ Timeline
In this video, your knowledge of the evolution of the field of Advertising will be deepened. This video presents a timeline regarding the history of Advertising.

  • Video ~ Psychology and Advertising
What is the role of colors (e.g. red, black, green, etc.) in advertising? Why do advertisements often contain positive charged emotional images and slogans? What is the Elaboration Likelihood Model (ELM)? In this video, you learn about how techniques from psychology are used in the field of advertising.

  • Video ~ Partnering with Celebrities to Boost Your Brand Engagement & Exposure



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