Silicon Valley Business School

Marketing: Public Relations
Free Extracts from the Marketing Course
Below you are free to explore extracts of the learning materials included in this course. If you're interested in educating yourself on these topics, we recommend that you review all these materials. If you're looking for a credential, please take a look at the certificate version of this course which will test your understanding of the materials and track your progress through the course until you have completed it and earned your certificate.

The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. This article provides an introduction to "Public Relations", as well as outlines common Public Relations activities.

  • Video ~ What is PR?
PR is about your story. PR offers you an opportunity to influence attitudes as well as change perceptions.

  • Video ~ What is PR?
PR involves managing your reputation. It involves sending out positive messages to your target audience.

  • Video ~ The Goal of PR
What is the goal of PR? PR can create awareness for your brand. PR can help you manage your reputation.

  • Video ~ Getting Free PR for Your Business
This video discusses how to get free PR for your business. This will help businesses who are on a tight budget. Note: the website that the presenter in this video referred to is

  • Video ~ How to Choose the Right PR Firm
A PR firm can make all the difference in determining your success. But how do you find the right one for your business? Interviewing different firms can be overwhelming if you don't know what to look for. Asking the right questions will help this process immensely.

  • Video ~ How to Craft Your PR Message
PR messages can be incredibly impactful if you know how to craft them. Understanding the essence of what makes a PR message resonate with your audience will allow you to connect with them on a deeper -- more meaningful -- level.

What should you include in a press release? How do you structure and present the press release? In this article, you will learn how to write a Press Release.

  • Video ~ Why PR is Important for Your Business
Public Relations is one of the most powerful and effective tools any business can utilize to further their success. Understanding the relationship between your company and the media -- and how to make the most of this dichotomy -- will allow you to reach the widest audience in the best way possible.

  • Video ~ Building Relationships with Journalists
Journalists can be great allies when it comes to promoting your business. Learning how to identify the right kinds of journalists for your needs and the best way to reach out to them will be a vital asset for your PR campaigns.

  • Video ~ Press Releases for Your Business
Press releases are an invaluable part of any PR campaign. Whether you're an established business or a new startup, learning the basic structure of press releases is crucial to communicating with the media.

  • Video ~ Finding Free Publicity

  • Video ~ How to Use Social Media in PR

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