Silicon Valley Business School

Marketing: Search Engine Marketing
Free Extracts from the Marketing Course
Below you are free to explore extracts of the learning materials included in this course. If you're interested in educating yourself on these topics, we recommend that you review all these materials. If you're looking for a credential, please take a look at the certificate version of this course which will test your understanding of the materials and track your progress through the course until you have completed it and earned your certificate.

  • Video ~ What is Google AdWords?

  • Video ~ How Search Works

  • Video ~ How does Google search work?

  • Video ~ Creating your first Adwords Campaign

  • Video ~ Getting Started with Google Adwords
This video outlines the benefits of Google AdWords and goes through step-by-step instructions on how to create your first campaign.

  • Video ~ Google Adwords Bidding Strategy
This video explains the how to adjust your bids to maximize the profit from your marketing investment on Google AdWords.

  • Video ~ Google Adwords for Video

  • Video ~ 5 common mistakes in SEO (and 6 good ideas!)

  • Video ~ SEO for startups in under 10 minutes

  • Video Playlist ~ Google Adwords

Useful tips for getting started with Google Adwords. When creating your first Adrowds campaigns, these tips will be quite useful.

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