Silicon Valley Business School

Marketing: Marketing Analytics
Free Extracts from the Marketing Course
Below you are free to explore extracts of the learning materials included in this course. If you're interested in educating yourself on these topics, we recommend that you review all these materials. If you're looking for a credential, please take a look at the certificate version of this course which will test your understanding of the materials and track your progress through the course until you have completed it and earned your certificate.

Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Marketing analytics can offer great insights into your customers' preferences and trends. In this article, you will understand what marketing analytics is.

  • Video ~ Google Analytics

  • Video ~ What Is Analytics?

  • Video ~ Different Types of Web Analytics
In this video, you will learn about the following types of web analytics: user analytics, traffic source analytics, behavioral analytics as well as acquisition analytics.

In this article, you will learn how to measure the success of your content. You will be acquainted with the following metrics: Consumption Metrics, Engagement Metrics, Sharing Metrics, as well as Conversion Metrics.

  • Video ~ Why Use Google Analytics?

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