Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Marketing analytics can offer great insights into your customers' preferences and trends. In this article, you will understand what marketing analytics is.
In this article, you will learn how to measure the success of your content. You will be acquainted with the following metrics: Consumption Metrics, Engagement Metrics, Sharing Metrics, as well as Conversion Metrics.