Silicon Valley Business School

Marketing: CRM ~ Customer Relationship Management Systems for use in Marketing
Free Extracts from the Marketing Course
Below you are free to explore extracts of the learning materials included in this course. If you're interested in educating yourself on these topics, we recommend that you review all these materials. If you're looking for a credential, please take a look at the certificate version of this course which will test your understanding of the materials and track your progress through the course until you have completed it and earned your certificate.

In this article, you will understand what Customer Relationship Management (CRM) is. You will also understand the objectives of CRM as well as how CRM is applied to Marketing.

  • Video ~ Marketing Automation with SugarCRM

  • Video ~ What is Salesforce.com?



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