Silicon Valley Business School

Marketing: International Marketing
Free Extracts from the Marketing Course
Below you are free to explore extracts of the learning materials included in this course. If you're interested in educating yourself on these topics, we recommend that you review all these materials. If you're looking for a credential, please take a look at the certificate version of this course which will test your understanding of the materials and track your progress through the course until you have completed it and earned your certificate.

With the advances in international trade, it is now much easier for companies to do business across the world. In this article, you will understand what "International Marketing" is.

  • Video ~ Q&A with Jon Rortveit, International Marketing Expert
Why do many startups migrate to the United States? In this question and answer session, Jon Rortveit, an International Marketing expert, outlines reasons why companies expand to the United States.

  • Video ~ How to Open an Office in a Foreign Country

  • Video ~ How to Communicate with Overseas Staff
When you are communicating with overseas staff with different cultural backgrounds, it is important to set expectations, as well as to listen to feedback. In this video, you will learn tips that will enable you to effectively communicate with overseas staff.



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