Silicon Valley Business School

Patent Strategies: Patent Strategies for Corporate Product Marketers
Free Extracts from the Patent Strategies Course
Below you are free to explore extracts of the learning materials included in this course. If you're interested in educating yourself on these topics, we recommend that you review all these materials. If you're looking for a credential, please take a look at the certificate version of this course which will test your understanding of the materials and track your progress through the course until you have completed it and earned your certificate.

  • Video ~ Patent Strategies for Corporations (Product Marketers)
This voice narrated slideshow outlines a range of patent strategies available to corporations involved in the manufacturing or marketing of products in the U.S. market.

PDF slides for the learning material titled: "Video ~ Patent Strategies for Corporations (Product Marketers)".

The patent strategy for a product containing only one, or a few, patented inventions is very different from the strategy you would adopt if your product contained thousands of patented inventions. Looking out at your competitors, your combat strategy is different when facing an opponent holding thousands of patents than it is when facing an opponent with one or a handful of patents. If you’re selling a TV comprising thousands of patented inventions, your patent strategy is very different from the strategy you would adopt if you were selling a paper clip that contained only one or two patented inventions.

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