Silicon Valley Business School

Marketing: The Company Website
Free Extracts from the Marketing Course
Below you are free to explore extracts of the learning materials included in this course. If you're interested in educating yourself on these topics, we recommend that you review all these materials. If you're looking for a credential, please take a look at the certificate version of this course which will test your understanding of the materials and track your progress through the course until you have completed it and earned your certificate.

  • Video ~ Choosing the Right Domain Name for Your Business
In this video, you will learn how to select the right domain name for your business. Eytan Elbaz, the former Head of Domain Channel at Google ( provides tips that will help you decide what website name will stand out in the crowd and attract more business.

  • Video ~ What is the Goal of Your Website?

  • Video ~ Getting Your Website Built

  • Video ~ Websites, Email & Social Media: Corporate Identity
In this video, you will learn how to use your website, email communication and social media to set up a corporate identity for your business.

  • Video ~ Three Tips for Getting Your Website Ranked by Google
In this video, you will learn tips that will help you increase your website's search ranking on Google.

  • Video ~ Keys to Making Your Website User Friendly

  • Video ~ How can small sites become popular?

Content Marketing is used by many prominent organizations in the world. It is also used by small businesses and one-person shops around the globe. This article explains what Content Marketing is.

Content marketing is a practice that is getting a lot of traction in the marketing world. In this article, you will learn how content marketing can help your business.

It is important to create content that people are spreading around, which in turn helps to spread your marketing message and your brand. In this article, you will learn how to create successful content.

When you have made your content and have put it online, how do you get that content to be seen by many people as possible? In this article, you will learn tips for promoting your content.

Blogs remain a popular way to create content. Research statistics and charts are great content. Photos and visuals tend to get shared a lot on the internet. Video has a strong branding impact. Interactive tools create excellent engagement. Against the backdrop of the different types of content to choose from, in this article, you will learn tips for choosing the right content to create.

  • Video ~Two Most Vital Types of Content In Order to Optimize Your Website

  • Video ~ 3 Ways to Use Content Marketing for Your Website
Content marketing involves creating valuable content that solves a problem. In content marketing, you need to figure out how your audience consume content. In this video, you will learn tips for using content marketing for your website.

  • Video ~ Content Marketing Explained
This video explains what content marketing is and how it can help your business.

Things like pop-ups, social ads, etc. all interrupt us as we surf the web. What if there was a way to earn the attention of users of the internet naturally? Blogging and content marketing are things that users of the internet want to see and seek out. Against this backdrop, this article explains what Inbound Marketing is.

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