Entrepreneurship: Routes to Market
Free Extracts from the
Below you are free to explore extracts of the learning materials included in this course. If you're interested in educating yourself on these topics, we recommend that you review all these materials. If you're looking for a credential, please take a look at the certificate version of this course which will test your understanding of the materials and track your progress through the course until you have completed it and earned your certificate.
Welcome Video ~ Routes to Market Section
This video provides an introduction to the "Routes to Market" section of the Entrepreneurship course.
Video ~ Distribution Channels
Beer Wars Movie ~ Routes to the US Beer Market
Video ~ Avoiding Unintentional Poison Pills
This voice narrated slideshow provides information regarding how to avoid terms in licensing, distribution and other agreements that could make a company unappealing to potential acquirers later on.
Handout ~ Unintentional Poison Pills
PDF slides for the learning material titled: "Video ~ Avoiding Unintentional Poison Pills".
Paper ` Avoiding Unintentional Poison Pills
Video ~ Q&A with Jon Rortveit, International Marketing Expert
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