Silicon Valley Business School
Self-Paced Online Course: Marketing
Credits: 3 ~ Study Hours: 28

The essentials of marketing are provided in this module, together with the special challenges and opportunities experienced by startup companies. Modern, online marketing techniques are discussed as well as more traditional methods.

Learning Objectives and Outcomes

Upon completion of this course you will be able to:

Appreciate the scope of marketing and the roles of market research, advertising, public relations, tradeshows and events, telesales and other components of the marketing mix.
Create a digital marketing plan involving search engine advertising, social media marketing, online videos, customer relationship management (CRM) systems, email and marketing analytics.


Course Sections

The course is organized into the following sections:

Marketing: The Marketing Function
Marketing: Creating & Presenting the Marketing Message
Marketing: Market Research
Marketing: Advertising
Marketing: Public Relations
Marketing: Tradeshows & Events
Marketing: Email Marketing
Marketing: Telemarketing
Marketing: Search Engine Marketing
Marketing: Online Video Marketing
Marketing: Marketing Analytics
Marketing: CRM ~ Customer Relationship Management Systems for use in Marketing
Marketing: Distribution Channels
Marketing: Social Media Marketing
Marketing: Marketing for Startup Ventures
Marketing: International Marketing
Marketing: The Company Website
Marketing: Telesales

Price: $350 ~ Learn how to enroll today!


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