Regularly taking your bearings enables you to identify when
you’re off course and take remedial action before it’s too late,
but it also helps track the company’s progress—and this can
boost team morale and accelerate the momentum.
all make mistakes but good navigators don’t deviate too far from
the track because they regularly ask themselves ‘where are we
now and is this where we planned to be at this point in the
Unfortunately, we’re often so wrapped up driving or building a
business that we forget to check where we are and by the time we
discover that we’ve deviated from the track it’s too late.
Car drivers don’t have much of an excuse for veering off
track—there are plenty of road signs and maps, even GPS
navigation systems, to tell you exactly where you are and
provide precise directions. Without the luxury of business
roadmaps or GPS systems, many technology startups have blindly
headed off in the wrong direction for years. The roadmaps in
this knowledgebase should help you target your destination and
plot out a route to get there, however, they’re of little use if
you can’t fix your position and figure out, with any accuracy,
where you are.