Silicon Valley Business School
Milestones Involved in Migrating an Overseas Startup to the United States  
Some Steps in the Process of Setting up Shop in the US

Migrating your company to the U.S. from overseas involves reinventing the company to adapt to the scale, specialized channels, customer preferences and other features of the U.S. market.

Doing business in the United States can be expensive--this is especially true for marketing and promotional activities as the scale of the market is so large. So before entering the U.S., entrepreneurs are advised to conduct thorough research and prepare a detailed business plan.  This may involve reinventing the company.

Many companies entering this market find they have to reinvent the company in order to find their specialist niche--what works for them in their home country is unlikely to work in the same way in the U.S. They have to reposition themselves to appeal to U.S. customers, find their place in a very different value chain and appeal to distribution partners, investors and others


Of course, setting up in the U.S. involved forming a new corporation, finding an office and other operational issues.

After the company is established, there are marketing, sales, fundraising and other milestones that may be required in order to achieve your goals and objectives.

Testing the market is important as many companies have incurred losses by investing in marketing and promotional programs that have worked in their home country--but don't work in the same way in the United States.  For this reason, the sales and marketing process can involve seeding U.S. customers, listening to their feedback and adapting the product, positioning, promotions, pricing and distribution strategies accordingly.