Self-Paced Online Course: Entrepreneurship
Study Hours: 26
This course explores what it means to be an entrepreneur, what entrepreneurs do, the risks involved in forming a startup venture, the challenges and potential rewards of entrepreneurship. The startup journey is discussed, a roadmap is provided, and the pro’s and con’s of various exits (sale of the Company, IPO, sale of assets, shutdown and bankruptcy) are compared and contrasted. Business planning, business models, routes to market and business momentum are covered. Advanced management maneuvers such as reinventing the Company and restarting the Company are explained. Note: Although this is an extensive course covering the essence of entrepreneurship, there are many skills required to become a successful entrepreneur and students of entrepreneurship are advised to enroll on many other SVBS courses including Finance & Accounting, Raising Finance, Marketing, Sales and Business Development, IPO & Securities Regulation, Mergers & Acquisitions, Patents & Intellectual Property, Patent & I.P. Strategies.
Learning Objectives and Outcomes
Upon completion of this course you will be able to:
- Generate buzz and a sense of momentum around a startup venture.
- Implement management maneuvers designed to boost momentum in a startup venture.
- Execute certain radical management maneuvers, such as reinventing or restarting the Company, designed to breathe new life into a stalled or failing startup venture.
- Weigh the risks and challenges faced by entrepreneurs in the high-tech sector against the potential rewards to be gained from a career as an entrepreneur.
- Anticipate several of the significant challenges and experiences entrepreneurs can expect to encounter along the startup journey.
- Write a business plan for a startup venture, and appreciate how the business planning is an essential activity for startup ventures, especially when raising finance from venture capital investors.
- Appreciate how distribution channels and routes to market are key to the success of businesses in the high-tech and other sectors.
- Understand what it takes to assemble a winning team for a startup journey comprising founders, CEO & officers, employees, independent contractors, a board of directors, shareholders and advisors.
- Explain how the power is split between the shareholders, officers, managers and board of directors in a startup organization.
Appreciate the special challenges faced by companies entering the U.S. marketplace from foreign markets.
The course is organized into the following sections:
- Entrepreneurship: Introduction
- Entrepreneurship: Silicon Valley Entrepreneurship
- Entrepreneurship: Assembling a Winning Team
- Entrepreneurship: Planning & Company Navigation
- Entrepreneurship: Routes to Market
- Entrepreneurship: Business Momentum
- Entrepreneurship: Business Momentum ~ Radical Momentum Maneuvers
- Entrepreneurship: Entrepreneurship Challenges & Potential Rewards
- Entrepreneurship: Alternative Routes & Destinations for the Startup Journey